Application Pitch for Diabetes UK

The Diabetes UK organisation asked LCC Design for Advertising students to come up with a campaign reaching out to Type 1 Diabetics; to work with what they already have and build on it.

The inspiration: The existing Diabetes Tracker App is useful, but might not be too appealing to the younger Type 1 Audience. Diabetes UK also has many celebrity supporters listed on their website, but their support for the charity is not evident. 

The idea: to redesign the Diabetes UK Tracker App, making it more personal and serving as a safe haven for any Diabetic.

This is the application template along with the app logo. The blue ring was chosen for the logo, because it is the international logo for Diabetes Day.